Microsoft’s Kathleen Hall on the advantage of sitting out of the upfronts

On the season four debut of The Current Podcast, Microsoft's Chief Brand Officer Kathleen Hall describes the emotional connection people have with brands, the biggest challenges for the brand since she started 14 years ago, Microsoft's partnership with Netflix and more. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.