The answer to fighting ad fraud goes further than regulators’ proposals
The U.K.’s Ofcom is recommending a public ad library as part of a consultation on new rules for the Online Safety Act 2023.
Rob Leathern
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AI can’t build your brand for you
GumGum CEO Marcus Startzel writes that marketers shouldn’t outsource brand-building to AI and algorithms.
Featured The dog, not the tail: Who really controls the media dollar?
Sir Martin Sorrell
Samsung and The Trade Desk leaders, both Hershey alums, on navigating the evolving media landscape
Two former Hershey colleagues swap lessons on communication, leading through change and staying curious.
For the first time ever, Americans 50 to 64 years old claimed a larger share of streaming time than those aged 35 to 49 years old, according to Nielsen.
