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Walmart Connect’s Jon Gibs on finding growth beyond ROAS
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Walmart Connect’s Jon Gibs on finding growth beyond ROAS

The Group Director of Media Insights and Measurement explains how closed-loop measurement helps marketers move beyond ROAS, find new customers, and turn campaign insights into smarter media decisions.

October 2623 mins

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Walmart Connect’s Jon Gibs discusses how retail data and closed-loop measurement help marketers optimize campaigns, reach new audiences, and drive incremental sales.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/


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