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Opinion

Hear directly from the executives, strategists and industry voices shaping the future of advertising.

Opinion

Choose podcast partners based on audience trust, not views, says podcaster Raj Shamani

August 14

5 Minutes with Raj Shamani, Founder, Figuring Out Media
Op-ed
Opinion

Why we regret putting ‘outcomes’ in our tagline

Chalice Founder Ali Manning argues that “outcomes” has become a catchall for outdated proxies that do not add true business value and undermines the industry’s credibility.

August 13Ali Manning

A bowl of alphabet soup with the letters o,u,t,c,o,m,e,s, and a cursor floating in the liquid.
Opinion

The risk of monetizing trust: What AI advertising could get wrong

August 11Adam Ortman

Opinion

Wildfires and the restraint ad tech never learned 

August 6Shirley Marschall

Opinion

Elon Musk, the WFA and the end of collective brand safety

August 5Karsten Weide

Opinion

Let the market discover what premium TV is really worth

August 3Sven Hagemeier

Q&A
Opinion

Beehiiv CEO Tyler Denk: ‘The ad network is going to be the story over the next two years.’

August 11Travis Clark

Beehiive CEO, Tyler Denk.
Opinion

Agoda’s Prashant Kala on why ‘travel intent’ is no longer just for travel brands

July 29Tharshini Tharma-Asokan

Opinion

Visa’s Drew Perry on why economic uncertainty is changing the role of data in ANZ

July 20Tharshini Tharma-Asokan

Opinion

AWS CMO Julia White on using AI agents ‘to become more human’

July 14Ilyse Liffreing

Opinion

Hal Malchow’s final lesson: We’re targeting the wrong voters

June 10Patrick McGill

5 Minutes with
Video

Inside the decade-long push to make Las Vegas a sports town

August 7

5 Minutes with Michon Martin, CEO, R&R partners.
Video

Let data inform you, not overrun you, says WPP Media’s Louise Martell

August 5

Video

AI can execute, but doesn’t have taste, says Hightouch’s Tejas Manohar

July 27

All Opinion

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