Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Publicis-LiveRamp skepticism spreads to the U.K. and Europe as ad leaders voice neutrality concerns
Stricter data regulations add an extra layer of doubt among advertisers and agencies.
June 2Zac Wang
Southeast Asia’s tightening social media restrictions are forcing marketers to rethink youth reach.
May 28Tharshini Tharma-Asokan
From Target’s first Latinx Heritage collection to Miller Lite’s largest Latinx campaign, brands are increasingly trying to connect with the growing consumer segment
September 23, 2021Ilyse Liffreing
How Apple’s iOS 15 update will impact advertisers — as well as what its motivations might be — in plain English.
September 21, 2021George P. Slefo
People are flying again, but how brands are reaching consumers has changed since the early days of the pandemic.
September 16, 2021George P. Slefo
“The time to act is now, not a month from now, not a year from now.”
September 9, 2021Damian Fowler
