Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Publicis-LiveRamp skepticism spreads to the U.K. and Europe as ad leaders voice neutrality concerns
Stricter data regulations add an extra layer of doubt among advertisers and agencies.
June 2Zac Wang
Southeast Asia’s tightening social media restrictions are forcing marketers to rethink youth reach.
May 28Tharshini Tharma-Asokan
There are nearly 3 billion “gamers” worldwide. But marketers are making several missteps when trying to connect with this hard-to-reach audience.
September 2, 2021George P. Slefo
The world’s leading retailer will launch its demand-side platform to connect the dots.
August 26, 2021Damian Fowler
The Current speaks with Karyn Johnson from Publicis Media about how it’s landing business outcomes for one of the world’s largest ad spenders — Samsung.
August 26, 2021George P. Slefo
“The flexibility to launch and pause in real-time, scale spending up or down at will, and swap creatives on the fly.”
August 19, 2021Damian Fowler
Pet ownership and animal-related spending have reached all-time highs amid the pandemic. That’s vastly expanded the addressable market for brands.
August 12, 2021John McDermott
