Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Publicis-LiveRamp skepticism spreads to the U.K. and Europe as ad leaders voice neutrality concerns
Stricter data regulations add an extra layer of doubt among advertisers and agencies.
June 2Zac Wang
Southeast Asia’s tightening social media restrictions are forcing marketers to rethink youth reach.
May 28Tharshini Tharma-Asokan
The Chinese-owned app is helping fuel the growth of social commerce in the U.S.
September 30, 2021Ilyse Liffreing
Advertisers are taking notice as the world’s largest retailer closes in on the launch of its very own demand-side platform. 
September 30, 2021George P. Slefo
The grocery giant is incorporating shoppable videos, recipes and creator content into its ecommerce strategy
September 23, 2021Ilyse Liffreing
