Latest Ad Tech & Digital Media News | The Current

Media

Consolidated streamers now need to prove their value to advertisers

Innovation

The AI Effect, Part 3: The AI search war is reshaping the web

Nearly a year after the remedies decision in the Google search monopoly case, the struggle for dominance in AI search is heating up.

August 12Travis Clark

A search bar with a blinking line as a cursor on the bottom transforms into AI sparkles

Opinion

Beehiiv CEO Tyler Denk: ‘The ad network is going to be the story over the next two years.’

August 11Travis Clark

Opinion

The risk of monetizing trust: What AI advertising could get wrong

August 11Adam Ortman

Two hands reaching out for a handshake while one hand is wearing a prank AI buzzer

Innovation

How the Olympics are using AI to reinvent the Games and its partnerships

From protecting athletes against online abuse to helping sponsors co-build AI tools, the International Olympic Committee is embedding AI into nearly every corner of the Olympic movement.

August 10Ilyse Liffreing

A baseball player jumps to catch a ball over a tv screen that looks like a field.