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As EA Advertising puts gaming back on marketers’ radar, industry leaders say outdated perceptions of gaming audiences remain the biggest barrier to investment.
August 10Tharshini Tharma-Asokan
Nielsen CEO Karthik Rao said trust will become increasingly important as AI automates more advertising workflows, making DoubleVerify a strategic addition.
August 7Chris Brooklier
From marketers becoming "full-cycle marketers" to the possibility of AI reshaping the economy, the industry's biggest thinkers painted very different pictures of what comes next at AI4.
August 6Ilyse Liffreing
From an impression served to a hectare burned: Why sustainability feels like someone else’s problem
August 6Shirley Marschall
