Innovation
AI, creativity and emerging ideas transforming how the advertising industry thinks, builds and evolves.
Back-to-school shopping offers a preview of an AI-powered holiday season. Marketers, study up.
Walmart’s surging ad business and new research from Tinuiti show how AI, retail media and value-conscious consumers are reshaping the path to purchase.
August 25Ilyse Liffreing
As AI floods advertising with more creative, marketers are finding that the advantage may lie in making fewer, more distinctive bets — and choosing the right environments for them.
August 18John McDermott
A profile series exploring the entrepreneurs and innovators reshaping media and technology — told through the details that reveal how they think, not just what they built. In our debut profile, we meet the co-founder and COO of Fubo.
June 2Damian Fowler
Over 6,700 brands advertised during the World Cup, leading to an estimated $1.19 billion in ad revenue. While Coca-Cola was a major winner, brands that traditionally haven’t been able to get in on the action made an impact too.
July 30Chris Brooklier
June 16, 2022Ilyse Liffreing
Brands like Tinder, Pantene, and Oreo show allyship beyond rainbow-washing.
June 8, 2022Ilyse Liffreing
A new study reveals the open internet is capturing three times more attention from consumers than the so-called walled gardens of social media.
May 26, 2022Ilyse Liffreing
