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Zharmer Hardimon

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Marketing

The year in data: What 2024’s key stats mean for marketers in 2025

January 7, 2025Zharmer Hardimon

The Current Newsletter Edition203 2024 Most Interesting Stats 1200px Square v1

Marketing

61% of global shoppers to retailers: ‘All I want for Christmas is seamless communication across sales channels’

November 19, 2024Zharmer Hardimon

The Current Edition196 Readout 61 Percentof Global Shopperswant Seamless Experience 1200px Square v1

Marketing

Connected omnichannel campaigns are 2.2 times less fatiguing to audiences, new research shows

October 31, 2024Zharmer Hardimon

The Current Newsletter Edition194 Readout Omni Channel Attention 1200px Square v1

Marketing

Halloween shoppers are spending less — but there’s still an October surprise for retailers

October 16, 2024Zharmer Hardimon

The Current Newsletter Edition192 Readout Halloween Spending 1200px Square

Marketing

64% of U.S. CTV viewers say they pay attention to ads while watching live sports

October 3, 2024Zharmer Hardimon

The Current Newsletter Edition190 CTV Viewers Paying Attentionto A Ds 1200px Square v1

Marketing

73% of U.S. swing voters are reachable with streaming TV ads

September 12, 2024Zharmer Hardimon

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