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Zharmer Hardimon

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Halloween shoppers are spending less — but there’s still an October surprise for retailers

October 16, 2024Zharmer Hardimon

The Current Newsletter Edition192 Readout Halloween Spending 1200px Square

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64% of U.S. CTV viewers say they pay attention to ads while watching live sports

October 3, 2024Zharmer Hardimon

The Current Newsletter Edition190 CTV Viewers Paying Attentionto A Ds 1200px Square v1

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73% of U.S. swing voters are reachable with streaming TV ads

September 12, 2024Zharmer Hardimon

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71% of students want their back-to-school purchases to be eco-friendly

August 20, 2024Zharmer Hardimon

The Current Edition183 The Readout Back To School Data 1200px v1

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Streaming just captured a record-breaking 40% of total TV usage

August 8, 2024Zharmer Hardimon

The Current Edition182 Readout Surge In Streaming 1080x1080 V2

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61% of total U.S. alcohol ad spend is digital

June 5, 2024Zharmer Hardimon

The Current E165 Readout Digital Alcohol Ad Spend 1200px Square v1

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