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Marketing

71% of students want their back-to-school purchases to be eco-friendly

August 20, 2024Zharmer Hardimon

The Current Edition183 The Readout Back To School Data 1200px v1

Marketing

Streaming just captured a record-breaking 40% of total TV usage

August 8, 2024Zharmer Hardimon

The Current Edition182 Readout Surge In Streaming 1080x1080 V2

Marketing

61% of total U.S. alcohol ad spend is digital

June 5, 2024Zharmer Hardimon

The Current E165 Readout Digital Alcohol Ad Spend 1200px Square v1

Marketing

79% of U.S. households now own a smart TV

May 22, 2024Zharmer Hardimon

The Current Readout CTV Homes 1200px

Marketing

66% of U.S. streamers would rather watch free video content with ads than pay for ad-free subscriptions

May 10, 2024Zharmer Hardimon

The Current Edition160 Readout FAST Content 1200px v2

Marketing

63% of U.S. advertisers are prioritizing CTV at least as much as linear TV during upfronts

February 28, 2024Zharmer Hardimon

The Current Upfronts Deals 1200px

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