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Zharmer Hardimon

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Marketing

79% of U.S. households now own a smart TV

May 22, 2024Zharmer Hardimon

The Current Readout CTV Homes 1200px

Marketing

66% of U.S. streamers would rather watch free video content with ads than pay for ad-free subscriptions

May 10, 2024Zharmer Hardimon

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Marketing

63% of U.S. advertisers are prioritizing CTV at least as much as linear TV during upfronts

February 28, 2024Zharmer Hardimon

The Current Upfronts Deals 1200px

Media

U.S. political ad spend on digital projected to jump 156 percent over last presidential election year

January 25, 2024Zharmer Hardimon

The Current Edition147 Political Ad Spend 1200px Square v1

Marketing

Retail media is expected to grow 8.3 percent in 2024, continuing its rapid rise

December 20, 2023Zharmer Hardimon

The Current Edition150 Readout Group M 1200px Square v1

Marketing

Holiday gift shoppers are 38 percent more likely to discover brands via podcasts

December 6, 2023Zharmer Hardimon

The Current Edition148 Readout Holiday Gift Shoppers 1200px Square v2

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