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Black Friday offline sales jumped 21% from last year as shoppers sought in-person discounts

December 4, 2025Zharmer Hardimon

The Current Newsletter Edition250 Readout Black Friday Offline Spend 1200px Square v1

Marketing

Purchase intent jumps 40% when ads appear in premium media vs. alternatives, new study finds

October 15, 2025Zharmer Hardimon

The Current 242 Readout Premium Media 1200x1200px

Marketing

Sound investment: 78% of advertisers now actively advertise in podcasting

July 28, 2025Zharmer Hardimon

The Current E231 Readout 78percent Podcasting 1200px v1

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Navigating tariff-fueled price hikes, 48% of shoppers prioritize apparel in spending plans

April 30, 2025Zharmer Hardimon

The Current Edition216 Economic Uncertainty 1200px v1

Marketing

73% of personal care shoppers say open internet ads sway purchase decisions

March 20, 2025Zharmer Hardimon

The Current Big Tech Publishing 1200px 2

Marketing

61% of car shoppers say CTV ads influenced them to purchase

February 19, 2025Zharmer Hardimon

The Current Edition207 Readout Auto Shoppers CTV 1200x1200 v1

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