Zharmer Hardimon

Marketing

83% of global Gen Z fans plan to cheer on the 2026 World Cup

New global research shows younger audiences are gearing up for the 2026 FIFA World Cup, creating opportunities for marketers to connect with fans across live matches and the content surrounding them.

June 11Zharmer Hardimon

A Soccer field with a Z pattern mowed into the grass on a phone

Marketing

Black Friday offline sales jumped 21% from last year as shoppers sought in-person discounts

December 4, 2025Zharmer Hardimon

Marketing

Purchase intent jumps 40% when ads appear in premium media vs. alternatives, new study finds

October 15, 2025Zharmer Hardimon

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Marketing

Sound investment: 78% of advertisers now actively advertise in podcasting

July 28, 2025Zharmer Hardimon

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Marketing

Navigating tariff-fueled price hikes, 48% of shoppers prioritize apparel in spending plans

April 30, 2025Zharmer Hardimon

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Marketing

73% of personal care shoppers say open internet ads sway purchase decisions

March 20, 2025Zharmer Hardimon

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Zharmer Hardimon

Latest

83% of global Gen Z fans plan to cheer on the 2026 World Cup

Black Friday offline sales jumped 21% from last year as shoppers sought in-person discounts

Purchase intent jumps 40% when ads appear in premium media vs. alternatives, new study finds

Sound investment: 78% of advertisers now actively advertise in podcasting

Navigating tariff-fueled price hikes, 48% of shoppers prioritize apparel in spending plans

73% of personal care shoppers say open internet ads sway purchase decisions