George P. Slefo

Marketing

Why retail media is the ad industry’s sleeping giant

‘The retail media space is too big to fail. It’s no longer a secondary focus for the retailers or brands. And it’s going to be one of the biggest areas of growth over the next several years.’

July 29, 2021George P. Slefo

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Innovation

How a former rap critic and his wife landed venture capital funding from The Trade Desk

July 15, 2021George P. Slefo

Media

Consumers say they prefer ad-supported streaming over paid

July 9, 2021George P. Slefo

Media

Facebook, ViacomCBS and The Trade Desk all agree – video neutrality is the new TV normal

July 1, 2021George P. Slefo

Marketing

Google Chrome pushes back plans to phase out third-party cookies. Here’s what it means for advertisers.

June 24, 2021George P. Slefo

Marketing

The Trade Desk’s cofounder on why you shouldn’t fret about Apple’s latest privacy changes

June 17, 2021George P. Slefo

George P. Slefo

Latest

Why retail media is the ad industry’s sleeping giant

How a former rap critic and his wife landed venture capital funding from The Trade Desk

Consumers say they prefer ad-supported streaming over paid

Facebook, ViacomCBS and The Trade Desk all agree – video neutrality is the new TV normal

Google Chrome pushes back plans to phase out third-party cookies. Here’s what it means for advertisers.

The Trade Desk’s cofounder on why you shouldn’t fret about Apple’s latest privacy changes