George P. Slefo
Latest
People are flying again, but how brands are reaching consumers has changed since the early days of the pandemic.
September 16, 2021George P. Slefo
There are nearly 3 billion “gamers” worldwide. But marketers are making several missteps when trying to connect with this hard-to-reach audience.
September 2, 2021George P. Slefo
The Current speaks with Karyn Johnson from Publicis Media about how it’s landing business outcomes for one of the world’s largest ad spenders — Samsung.
August 26, 2021George P. Slefo
The company, which acquired Xerox two years ago for $2.3 billion, recently ditched the part of its name synonymous with “photocopying” and rebranded itself as FujiFilm Business Innovation.
August 19, 2021George P. Slefo
Livingly Media's Jonathan Penn on why a consolidated supply chain is crucial to the future of advertising
August 5, 2021George P. Slefo
