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George P. Slefo

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Marketing

From restaurant check-ins to vital location data — How a pandemic cemented Foursquare’s role in the advertising ecosystem

June 17, 2021George P. Slefo

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Media

The future of TV is audience plus content — not one or the other, says IRIS.TV

June 10, 2021George P. Slefo

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Marketing

Chip shortage drives auto advertising off road

June 3, 2021George P. Slefo

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Marketing

As Unified ID 2.0 moves to open-source, here’s what it means for the ad industry. 

May 26, 2021George P. Slefo

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Marketing

‘The tides are turning:’ how the loss of third-party cookies will impact the duopoly and the open internet

May 18, 2021George P. Slefo

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Media

SVOD vs AVOD and other takeaways from Nielsen’s CTV Summit

May 12, 2021George P. Slefo

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