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George P. Slefo

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Marketing

Advertisers go back to school with new retail media options

August 17, 2022George P. Slefo

Media

Advertisers can score big during this year’s FIFA World Cup

Streaming viewers for the tournament are expected to double in large countries.

July 27, 2022George P. Slefo

Media

Netflix says it’s adopting a ‘crawl, walk, run model’ to addressability

July 20, 2022George P. Slefo

Media

Netflix teams up with Microsoft in a move applauded by advertisers

July 15, 2022George P. Slefo

Marketing

Why Disney sees the future of advertising as automated and addressable

July 12, 2022George P. Slefo

Marketing

Don’t be a Blockbuster: CEOs share how to future-proof your brand

June 29, 2022George P. Slefo

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