Ad Tech
The platforms, policies and innovations driving the next era of ad tech and digital advertising.
Judge Leonie Brinkema’s newly unsealed opinion rejects a structural breakup of Google’s ad tech business, instead ordering Prebid interoperability, bid-data sharing and six years of court oversight.
September 25Chris Brooklier
August 24
February 9
January 9
December 18, 2025
Ad Tech The trades (almost) wake up to premium media
December 10, 2025
June 9, 2021John McDermott
How to build and target audiences and measure performance in digital television.
April 27, 2021John McDermott
A cheat sheet in how to measure reach on one of the fastest-growing channels in all of media.
April 13, 2021John McDermott
March 30, 2021John McDermott
