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Ad Tech

The platforms, policies and innovations driving the next era of ad tech and digital advertising.

Ad Tech

What the Tech is marketing efficiency ratio (MER)?

August 28, 2025John McDermott

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Ad Tech

0.1 seconds of your attention, please

August 24

Crawler
Ad Tech

Curling, crawling and selling the movie

February 9

Ad Tech

Reading the tea leaves at CES

January 9

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Slop, the open internet, agentic bits and bobs

December 18, 2025

Ad Tech

The trades (almost) wake up to premium media

December 10, 2025

Eye on the news
Ad Tech

What the Tech is first- and third-party data?

June 23, 2021John McDermott

What The Tech Series 1st 3rd 1920x1080 nologo Featured Image
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What the Tech is incrementality?

June 9, 2021John McDermott

What The Tech Series Increment 1920x1080 nologo Featured Image
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What the Tech is CTV advertising relevance?

How to build and target audiences and measure performance in digital television.

April 27, 2021John McDermott

What The Tech Series CTV Ad Rel 1920x1080 nologo
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What the Tech is connected TV reach?

A cheat sheet in how to measure reach on one of the fastest-growing channels in all of media.

April 13, 2021John McDermott

What The Tech CTV Reach 1920x1080 nologo
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What the Tech are DSPs, SSPs, and DMPs?

March 30, 2021John McDermott

What The Tech Series DMP DSP SSP 1920x1080 nologo
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