Ad Tech
The platforms, policies and innovations driving the next era of ad tech and digital advertising.
Judge Leonie Brinkema’s newly unsealed opinion rejects a structural breakup of Google’s ad tech business, instead ordering Prebid interoperability, bid-data sharing and six years of court oversight.
September 25Chris Brooklier
August 24
February 9
January 9
December 18, 2025
Ad Tech The trades (almost) wake up to premium media
December 10, 2025
How SPO aims to make ad tech’s supply chain simpler, more efficient, and more transparent.
August 24, 2022John McDermott
Explaining what data clean rooms are and why they’re all the rage.
June 8, 2022John McDermott
Television advertising is going through a once-in-a-lifetime transformation.
May 26, 2022John McDermott
How The Trade Desk helps build a more transparent and more efficient internet.
May 5, 2022John McDermott
