Netflix expands its ads measurement suite in a bet on outcomes
The streaming giant is rolling out an enhanced conversion API, pixel, in-DSP measurement with The Trade Desk and Yahoo, and expanded audience targeting and activation as marketers demand proof of performance.
Subscribe to The Current
Industry news, expert analysis, behind-the-scenes podcasts and more—straight to your inbox.
At Advertising Week NY, leaders in gaming and social media said that AI can surface generational stereotypes.
Patrik Schwanecke
Mary Kate Huffman
The Driving Force explores the entrepreneurs and innovators reshaping media and technology — and what keeps them moving. Five decades into his career, MediaLink founder and longtime industry power broker Michael Kassan is still looking for what comes next.
Kevin Fisher
Walmart acquired the connected TV ad platform Vibe.co and plans to link it directly with its own commerce media arm, Walmart Connect.
Vanessa Otero
