The Current

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The case for the Open Internet.

Jeff Green

Netflix expands its ads measurement suite in a bet on outcomes

Chris Brooklier

'We have over-optimized everything': The pendulum swings back to brand-building at ANA Masters of Marketing

Chris Brooklier

AI agents are ascending. Are agencies ready?

Karsten Weide

Are we reaching ‘peak screen’? Eight hot takes from Advertising Week NY

Travis Clark

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How brands can turn passive audiences into fandoms, according to The Sims, Oreo and more

At Advertising Week New York, leaders across entertainment described what brands can learn from gaming and music fandoms.

Travis Clark

Pick the low-hanging fruit first: Why programmatic optimization starts in the DSP

Tim Brown

Programmatic CTV’s next advantage runs on content

Bill Michels

Google lost the antitrust case. Then, somehow, it won it anyway.

Karsten Weide

The future of agentic AI will not be prompt-based

Max Snow

August, OOO and the sweater you’re not ready for … yet

Shirley Marschall

August, OOO and the sweater you’re not ready for … yet

Shirley Marschall

The next frontier of brand safety is consumer safety

Patrik Schwanecke

The next frontier of brand safety is consumer safety

Patrik Schwanecke

Retail media’s next competitive advantage is organizational

Mary Kate Huffman

Retail media’s next competitive advantage is organizational

Mary Kate Huffman

In the agentic era, is your traffic driving revenue or risk?

Sarah Acker

In the agentic era, is your traffic driving revenue or risk?

Sarah Acker

Walmart Connect’s Jon Gibs on finding growth beyond ROAS

The Driving Force: Michael Kassan is still working the room

The Driving Force explores the entrepreneurs and innovators reshaping media and technology — and what keeps them moving. Five decades into his career, MediaLink founder and longtime industry power broker Michael Kassan is still looking for what comes next.

Damian Fowler