Opinion
Op-ed
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Chalice Founder Ali Manning argues that “outcomes” has become a catchall for outdated proxies that do not add true business value and undermines the industry’s credibility.
August 13Ali Manning
August 11Adam Ortman
From an impression served to a hectare burned: Why sustainability feels like someone else’s problem
August 6Shirley Marschall
The settlement between X and the WFA shifts responsibility for brand safety from industry consensus to individual advertisers.
August 5Karsten Weide
