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Op-ed

Opinion

On holiday packages and the ad tech stack you didn’t book

May 21Shirley Marschall

The Current Newsletter Edition272 Op Ed Shirley Marschall Preview Image v1

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Opinion

Elon Musk, the WFA and the end of collective brand safety

The settlement between X and the WFA shifts responsibility for brand safety from industry consensus to individual advertisers.

August 5Karsten Weide

A shield with an X cut out in it being struck by a gavel

Opinion

Let the market discover what premium TV is really worth

August 3Sven Hagemeier

Three hands hold auction paddles with play buttons in front of a Connected TV.

Opinion

No voter left behind starts with better measurement

July 30Kevin Fisher

Various devices with red and blue flags staked into them

Opinion

The (famous) crab bucket economy of ad tech

July 27Shirley Marschall

A megaphone made to look like like a bucket with crab claws sticking out of it.

Opinion

The last vestige of attention on the web may be loyal readers

July 16Justin Wohl

An ornate pillar with a golden bookmark symbol sitting ontop of it.

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