Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
As viewership and ticket sales rise, MLS is looking to keep the World Cup momentum going.
August 26Travis Clark
As programmatic DOOH investment grows in Australia, industry leaders say the technology is already there, but buyers need to rethink how they plan and measure the channel.
August 20Tharshini Tharma-Asokan
New research reveals where and how the fastest-growing audience in sports engages content.
August 13Zharmer Hardimon
How Tripadvisor and PMG are breaking down the brand-agency divide with an ‘in-residence model’
Tripadvisor and PMG leaders share how breaking down barriers between brands, agencies and platforms can drive stronger performance, smarter collaboration and better marketing.
August 24
The world’s leading retailer will launch its demand-side platform to connect the dots.
August 26, 2021Damian Fowler
The Current speaks with Karyn Johnson from Publicis Media about how it’s landing business outcomes for one of the world’s largest ad spenders — Samsung.
August 26, 2021George P. Slefo
“The flexibility to launch and pause in real-time, scale spending up or down at will, and swap creatives on the fly.”
August 19, 2021Damian Fowler
Pet ownership and animal-related spending have reached all-time highs amid the pandemic. That’s vastly expanded the addressable market for brands.
August 12, 2021John McDermott
Livingly Media's Jonathan Penn on why a consolidated supply chain is crucial to the future of advertising
August 5, 2021George P. Slefo
