Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Leaders across the advertising sector reflected on agentic AI, the creator economy and more during AWNY.
October 12Travis Clark
At Advertising Week New York, leaders across entertainment described what brands can learn from gaming and music fandoms.
October 7Travis Clark
Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer runway to influence what shoppers make, buy, eat and wear.
September 1Zharmer Hardimon
Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.
September 14
Advertisers are taking notice as the world’s largest retailer closes in on the launch of its very own demand-side platform.
September 30, 2021George P. Slefo
The grocery giant is incorporating shoppable videos, recipes and creator content into its ecommerce strategy
September 23, 2021Ilyse Liffreing
From Target’s first Latinx Heritage collection to Miller Lite’s largest Latinx campaign, brands are increasingly trying to connect with the growing consumer segment
September 23, 2021Ilyse Liffreing
How Apple’s iOS 15 update will impact advertisers — as well as what its motivations might be — in plain English.
September 21, 2021George P. Slefo
People are flying again, but how brands are reaching consumers has changed since the early days of the pandemic.
September 16, 2021George P. Slefo
