Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Publicis-LiveRamp skepticism spreads to the U.K. and Europe as ad leaders voice neutrality concerns
Stricter data regulations add an extra layer of doubt among advertisers and agencies.
June 2Zac Wang
Southeast Asia’s tightening social media restrictions are forcing marketers to rethink youth reach.
May 28Tharshini Tharma-Asokan
Livingly Media's Jonathan Penn on why a consolidated supply chain is crucial to the future of advertising
August 5, 2021George P. Slefo
‘The retail media space is too big to fail. It’s no longer a secondary focus for the retailers or brands. And it’s going to be one of the biggest areas of growth over the next several years.’
July 29, 2021George P. Slefo
“The lines between on and offline are being erased once and for all.”
July 29, 2021Damian Fowler
