Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Leaders across the advertising sector reflected on agentic AI, the creator economy and more during AWNY.
October 12Travis Clark
At Advertising Week New York, leaders across entertainment described what brands can learn from gaming and music fandoms.
October 7Travis Clark
Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer runway to influence what shoppers make, buy, eat and wear.
September 1Zharmer Hardimon
Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.
September 14
“The time to act is now, not a month from now, not a year from now.”
September 9, 2021Damian Fowler
There are nearly 3 billion “gamers” worldwide. But marketers are making several missteps when trying to connect with this hard-to-reach audience.
September 2, 2021George P. Slefo
The world’s leading retailer will launch its demand-side platform to connect the dots.
August 26, 2021Damian Fowler
The Current speaks with Karyn Johnson from Publicis Media about how it’s landing business outcomes for one of the world’s largest ad spenders — Samsung.
August 26, 2021George P. Slefo
