Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Publicis-LiveRamp skepticism spreads to the U.K. and Europe as ad leaders voice neutrality concerns
Stricter data regulations add an extra layer of doubt among advertisers and agencies.
June 2Zac Wang
Southeast Asia’s tightening social media restrictions are forcing marketers to rethink youth reach.
May 28Tharshini Tharma-Asokan
From Wendy’s to Aviation Gin, brands comment on the platform’s metaverse rebrand
October 28, 2021Ilyse Liffreing
Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers
October 28, 2021Ilyse Liffreing
The holiday provides marketers with massive scale to unlock new customers
October 14, 2021Ilyse Liffreing
