Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Leaders across the advertising sector reflected on agentic AI, the creator economy and more during AWNY.
October 12Travis Clark
At Advertising Week New York, leaders across entertainment described what brands can learn from gaming and music fandoms.
October 7Travis Clark
Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer runway to influence what shoppers make, buy, eat and wear.
September 1Zharmer Hardimon
Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.
September 14
The new identity solution would meet GDPR standards.
March 1, 2022George P. Slefo
'Television is perfectly fragmented.' The Trade Desk CEO on why this is good for marketers
February 23, 2022George P. Slefo
Reuters, Washington Post, Condé Nast among many who have thrown support behind OpenPath
February 15, 2022George P. Slefo
