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How Eli Lilly and Allergan marketers are navigating AI in healthcare advertising

March 16Ilyse Liffreing

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How B2B CMOs are rethinking brand discovery, beyond search and white papers

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Inside one of the earliest programmatic CTV campaigns — and how it reshaped TV

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Nielsen delays MRC-required fixes to TV currency beyond upfronts

March 5Chris Brooklier

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What India’s smartphone security push means for mobile targeting and attribution

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