Latest News
After record-setting World Cup viewership, Telemundo is now courting soccer fans with Premier League, Serie A and Bundesliga matches.
September 29Chris Brooklier
Judge Leonie Brinkema’s newly unsealed opinion rejects a structural breakup of Google’s ad tech business, instead ordering Prebid interoperability, bid-data sharing and six years of court oversight.
September 25Chris Brooklier
A new study from The Trade Desk Intelligence and PA Consulting found that connected TV was the only channel that spanned all five stages of what it called the sports fandom life cycle.
September 22Travis Clark
As AI becomes a new layer of brand discovery, marketing leaders at EMarketer’s Future of Digital Summit argued that brands still need the open internet, and its ecosystem of publishers, earned media and independent voices, to build credibility and trust.
September 17Ilyse Liffreing
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.
September 14
