Latest News
Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer runway to influence what shoppers make, buy, eat and wear.
September 1Zharmer Hardimon
Streaming captured an estimated $17.2 billion in upfront ad dollars vs. linear TV’s $16.6 billion — a milestone years in the making as streaming’s power has grown.
August 31Chris Brooklier
The CEO of the independent agency thinks agencies need to remember they exist to grow their clients’ businesses. He is enthused about leaders getting back to those roots.
August 27
The next generation of AI agents won’t rely on marketers to write better prompts. They’ll learn from real consumer behavior and optimize directly toward the outcomes that brands care about, writes Max Snow, CEO of Yobi.
August 27Max Snow
