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There’s no easy button for brands measuring success. Dana McGraw, Disney’s senior vice president of data and measurement science, is pushing for advertisers to look at the whole picture.
July 6
Microdrama audiences are surging across Southeast Asia, but weak consumer spending could leave advertisers playing a crucial role in the format’s next phase of growth.
July 1Tharshini Tharma-Asokan
Data shows that consumers still aren’t quite comfortable letting AI make purchases for them, even as more retailers adopt AI tools.
June 30Travis Clark
