AI, Creativity & Advertising Innovation | The Current

Innovation

Asia’s microdrama boom is turning spare minutes into premium media

May 4Tharshini Tharma-Asokan

AI

Opinion

The Agentic Gap: Why Brand Marketers Aren't Listening

March 31Ali Manning

Innovation Cannes Lions sells fandom in an age of AI

June 24Travis Clark

Innovation ‘Throwing money in the toilet’: Why DEPT thinks agencies are fighting the wrong AI battle

June 22Chris Brooklier

Innovation ROI on the Riviera: Cannes shifts from AI hype to AI returns

June 17Damian Fowler

Innovation Indian publishers fear AI could intensify platform dominance

June 8Shantanu David

The Driving Force

Innovation

The Female Quotient’s ‘chief troublemaker’ Shelley Zalis on closing the gender gap

March 6, 2025Ilyse Liffreing

The Driving Force Alberto Horihuela: The contender

June 2Damian Fowler

Innovation Why Colgate-Palmolive’s European media lead believes premium content builds brands

August 22, 2024Zac Wang

Innovation Nine’s programmatic boss Jordan King on the future of Australian TV

June 26, 2024Zac Wang

Innovation L’Oréal’s Lex Bradshaw-Zanger on brand-building in a mobile-first marketplace

March 4, 2024Damian Fowler

Creative

Innovation

Can Possible become marketing’s Davos?

April 14Ilyse Liffreing

Innovation Cannes Lions enters its AI era

February 23Ilyse Liffreing

Innovation 14 marketers predict what’s next for streaming, measurement, AI and retail in 2026

December 29, 2025Chris Brooklier

Innovation 15 things the ad industry lost in 2025

December 22, 2025Ilyse Liffreing

Innovation How a former rap critic and his wife landed venture capital funding from The Trade Desk

July 15, 2021George P. Slefo

Innovation

Economic uncertainty is making consumers — and advertisers — more strategic this holiday season

September 21, 2022Chris Brooklier

Innovation

‘Anchors of stability’: Three reasons why brands should maintain advertising during a recession

August 3, 2022Ilyse Liffreing

Innovation

Brands emphasize value amid record inflation

The highest inflation rate in decades has many consumers more price-conscious, and brands have had to adjust accordingly.

July 27, 2022John McDermott

Innovation

Why traders are the rock stars of programmatic campaigns

July 6, 2022Damian Fowler

Innovation

Cannes Lions is back, with an eye on the future of the ad industry

June 22, 2022Damian Fowler

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