Skip to content
Subscribe

Trending articles

Writers

Travis Clark

Travis Clark 162px Greyscale v2

Travis Clark is an editorial manager at The Current, reporting on digital marketing, ad-based streaming, and more for The Current. He was previously a senior reporter at Insider, writing about the entertainment, tech, and media industries from 2018 to 2023. He joined The Current in March 2023.

Latest

Media

Fox is buying Roku in a deal that could reshape free streaming TV

The deal puts FAST platforms The Roku Channel and Tubi under one umbrella.

June 15Travis Clark

Media

How Tubi is building on its creator strategy and F1 altcast for the World Cup

Tubi launched the World Cup Fox Hub, where content creators offer added programming to the main event. 

June 15Travis Clark

A hand presses a button on a phone sticking out of a ring light shaped like a soccer ball.
Marketing

What advertisers need to know about the 2026 World Cup

Expected viewership, Fox’s agentic tools, omnichannel marketing opportunities via podcasts and news, and more of what advertisers should expect from the World Cup.

June 9Travis Clark

Two podcasters speak to eachother from inside a soccer ball that is split in half.
Opinion

Why Hightouch’s top agentic priority is generative creation

June 1Travis Clark

Hightough co-CEO Kashish Gupta.
Innovation

‘The Wild West’: IAB Tech Lab’s CEO on agentic misconceptions and the future of agencies

The Tech Lab’s Anthony Katsur says that standardization is a ‘guardrail’ for agentic advertising. 

May 29Travis Clark

Three pillars holding up a large, 3 dimesional web icon.
Marketing

Why Publicis is betting its agentic chips on LiveRamp

Publicis bought LiveRamp to give it an advantage in agentic AI capabilities. What does this mean for the larger advertising ecosystem and the future of agentic?

May 22Travis Clark

The Current AI2 1200px
View Description
View Description