Writers

Travis Clark

Travis Clark is an editorial manager at The Current, reporting on digital marketing, ad-based streaming, and more for The Current. He was previously a senior reporter at Insider, writing about the entertainment, tech, and media industries from 2018 to 2023. He joined The Current in March 2023.

Latest

Marketing

Sports TV ad spending in the US to increase by more than $5 billion through 2030

July 6Travis Clark

Innovation

The AI Effect, Part 1: The AI commerce war will be fought at checkout

Data shows that consumers still aren’t quite comfortable letting AI make purchases for them, even as more retailers adopt AI tools.

June 30Travis Clark

Innovation

Cannes Lions sells fandom in an age of AI

Young consumers are increasingly making their cultural interests a major part of their identity while their preference for authenticity and skepticism of AI intensifies.

June 24Travis Clark

Media

Fox is buying Roku in a deal that could reshape free streaming TV

The deal puts FAST platforms The Roku Channel and Tubi under one umbrella.

June 15Travis Clark

Media

How Tubi is building on its creator strategy and F1 altcast for the World Cup

Tubi launched the World Cup Fox Hub, where content creators offer added programming to the main event.

June 15Travis Clark

A hand presses a button on a phone sticking out of a ring light shaped like a soccer ball.

Marketing

What advertisers need to know about the 2026 World Cup

Expected viewership, Fox’s agentic tools, omnichannel marketing opportunities via podcasts and news, and more of what advertisers should expect from the World Cup.

June 9Travis Clark

Two podcasters speak to eachother from inside a soccer ball that is split in half.

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