Travis Clark

Travis Clark is an editorial manager at The Current, reporting on digital marketing, ad-based streaming, and more for The Current. He was previously a senior reporter at Insider, writing about the entertainment, tech, and media industries from 2018 to 2023. He joined The Current in March 2023.

Latest

Opinion

Why Hightouch’s top agentic priority is generative creation

June 1Travis Clark

Innovation

‘The Wild West’: IAB Tech Lab’s CEO on agentic misconceptions and the future of agencies

The Tech Lab’s Anthony Katsur says that standardization is a ‘guardrail’ for agentic advertising.

May 29Travis Clark

Marketing

Why Publicis is betting its agentic chips on LiveRamp

Publicis bought LiveRamp to give it an advantage in agentic AI capabilities. What does this mean for the larger advertising ecosystem and the future of agentic?

May 22Travis Clark