Travis Clark

Travis Clark is an editorial manager at The Current, reporting on digital marketing, ad-based streaming, and more for The Current. He was previously a senior reporter at Insider, writing about the entertainment, tech, and media industries from 2018 to 2023. He joined The Current in March 2023.

Latest

Innovation

Could EA’s new advertising platform open the floodgates for in-game ads?

EA announced EA Advertising in an effort to shake up its in-game advertising business.

July 15Travis Clark

Marketing

Sports TV ad spending in the US to increase by more than $5 billion through 2030

July 6Travis Clark

Innovation

The AI Effect, Part 1: The AI commerce war will be fought at checkout

Data shows that consumers still aren’t quite comfortable letting AI make purchases for them, even as more retailers adopt AI tools.

June 30Travis Clark

Innovation

Cannes Lions sells fandom in an age of AI

Young consumers are increasingly making their cultural interests a major part of their identity while their preference for authenticity and skepticism of AI intensifies.

June 24Travis Clark