Writers

Travis Clark

Travis Clark is an editorial manager at The Current, reporting on digital marketing, ad-based streaming, and more for The Current. He was previously a senior reporter at Insider, writing about the entertainment, tech, and media industries from 2018 to 2023. He joined The Current in March 2023.

Latest

Media

Are we reaching ‘peak screen’? Eight hot takes from Advertising Week NY

Leaders across the advertising sector reflected on agentic AI, the creator economy and more during AWNY.

October 12Travis Clark

Marketing

How brands can turn passive audiences into fandoms, according to The Sims, Oreo and more

At Advertising Week New York, leaders across entertainment described what brands can learn from gaming and music fandoms.

October 7Travis Clark

Innovation

AWNY 2026: Brands should be careful about AI when marketing to Gen Z

At Advertising Week NY, leaders in gaming and social media said that AI can surface generational stereotypes.

October 7Travis Clark

Marketing

Advertising Week NY 2026: 10 execs on what they want to hear about AI

Attendees of this year’s event are hoping to hear conversations around AI center on privacy, data and more.

September 30Travis Clark

Media

CTV dominates the sports fandom ‘life cycle,’ but podcasts and news are also in the mix

A new study from The Trade Desk Intelligence and PA Consulting found that connected TV was the only channel that spanned all five stages of what it called the sports fandom life cycle.

September 22Travis Clark

A foam finger holds a Connected TV remote.

Media

Are streaming platforms trying to be more like YouTube? Not exactly.

Subscription streamers are considering free tiers and courting content creators. But it’s all a battle for attention.

September 9Travis Clark

Illustration of connected TV and streaming technology showing audience engagement across digital media platforms.

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