John McDermott
Latest
How shoppable ads shrink the distance between impression and conversion.
January 6, 2022John McDermott
A break down of what we mean by closing the loop.
November 23, 2021John McDermott
Upfronts season is long done, but when it comes to baffling TV terms, you’re not out of the woods yet.
September 16, 2021John McDermott
Breaking down the ultimate ad measurement tool: Return on ad spend.
August 19, 2021John McDermott
Pet ownership and animal-related spending have reached all-time highs amid the pandemic. That’s vastly expanded the addressable market for brands.
August 12, 2021John McDermott
Attribution determines who gets the credit for an effective ad campaign.
August 5, 2021John McDermott
