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John McDermott
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The words “data activation” get thrown around a lot in advertising, but what exactly do they mean? We explain — in plain English — in our latest edition of What the Tech?
July 22, 2021John McDermott
July 8, 2021John McDermott
June 9, 2021John McDermott
How to build and target audiences and measure performance in digital television.
April 27, 2021John McDermott
A cheat sheet in how to measure reach on one of the fastest-growing channels in all of media.
April 13, 2021John McDermott
