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John McDermott

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Making sense of the alphabet soup of digital television.

March 16, 2022John McDermott

Explaining one of the most powerful and pervasive techniques in digital marketing.

March 9, 2022John McDermott

How CTV can help marketers achieve their incrementality goals.

March 2, 2022John McDermott

Explaining the most exciting two weeks in the advertising industry.

February 23, 2022John McDermott

Explaining the next revolution in digital media.

February 9, 2022John McDermott

Explaining digital media’s cookie-less future.

January 19, 2022John McDermott