John McDermott
Latest
The annual sporting event is ideal for CTV viewing and a showcase for the changing nature of TV viewership.
March 16, 2022John McDermott
Making sense of the alphabet soup of digital television.
March 16, 2022John McDermott
Explaining one of the most powerful and pervasive techniques in digital marketing.
March 9, 2022John McDermott
How CTV can help marketers achieve their incrementality goals.
March 2, 2022John McDermott
Explaining the most exciting two weeks in the advertising industry.
February 23, 2022John McDermott
Explaining the next revolution in digital media.
February 9, 2022John McDermott
