Ilyse Liffreing
Ilyse Liffreing came to The Current from Ad Age, where she covered some of the more trendy parts of advertising — social campaigns, influencers, the metaverse, etc. An NYU journalism and University of San Francisco grad, she has a history of working at some of the industry’s leading trade publications, including Digiday and Campaign U.S. Her favorite show to stream will always be the nostalgic Friends.
Latest
Agencies address the fallout from the Coinbase Big Game spot
March 2, 2022Ilyse Liffreing
The ‘most streamed ever’ game sees 11.2 million total viewers
February 16, 2022Ilyse Liffreing
‘You have to play in [digital] if you want to have the same impact you had five to 10 years ago when buying Super Bowl spots.’
January 19, 2022Ilyse Liffreing
We revisit key topics like identity and the future of TV from the past year.
December 22, 2021Ilyse Liffreing
