Ilyse Liffreing
Ilyse Liffreing came to The Current from Ad Age, where she covered some of the more trendy parts of advertising — social campaigns, influencers, the metaverse, etc. An NYU journalism and University of San Francisco grad, she has a history of working at some of the industry’s leading trade publications, including Digiday and Campaign U.S. Her favorite show to stream will always be the nostalgic Friends.
Latest
Walmart’s surging ad business and new research from Tinuiti show how AI, retail media and value-conscious consumers are reshaping the path to purchase.
August 25Ilyse Liffreing
From protecting athletes against online abuse to helping sponsors co-build AI tools, the International Olympic Committee is embedding AI into nearly every corner of the Olympic movement.
August 10Ilyse Liffreing
From marketers becoming "full-cycle marketers" to the possibility of AI reshaping the economy, the industry's biggest thinkers painted very different pictures of what comes next at AI4.
August 6Ilyse Liffreing
“Agents allow us to become more human. They let us spend more time on the craft of storytelling, on understanding customers and connecting with people’s emotions,” White tells The Current.
July 14Ilyse Liffreing
