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Ilyse Liffreing

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Ilyse Liffreing came to The Current from Ad Age, where she covered some of the more trendy parts of advertising — social campaigns, influencers, the metaverse, etc. An NYU journalism and University of San Francisco grad, she has a history of working at some of the industry’s leading trade publications, including Digiday and Campaign U.S. Her favorite show to stream will always be the nostalgic Friends.

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Brands like Tinder, Pantene, and Oreo show allyship beyond rainbow-washing.

June 8, 2022

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A new study reveals the open internet is capturing three times more attention from consumers than the so-called walled gardens of social media.

May 26, 2022