Ilyse Liffreing
Ilyse Liffreing came to The Current from Ad Age, where she covered some of the more trendy parts of advertising — social campaigns, influencers, the metaverse, etc. An NYU journalism and University of San Francisco grad, she has a history of working at some of the industry’s leading trade publications, including Digiday and Campaign U.S. Her favorite show to stream will always be the nostalgic Friends.
Latest
The Trade Desk’s lead director of marketplace quality shares insights from her life in tech.
May 19, 2022Ilyse Liffreing
Advances in ad tech and an increase in time spent listening keeps optimism high for a $4 billion 2024 forecast, reports the IAB.
May 12, 2022Ilyse Liffreing
‘A higher level of scrutiny’: Marketers are looking towards digital channels like CTV and DOOH for measurement and awareness plays.
April 6, 2022Ilyse Liffreing
Over 3 billion gamers are expected to spend a staggering $220 billion on games in the next two years.
March 30, 2022Ilyse Liffreing
