Ilyse Liffreing
Ilyse Liffreing came to The Current from Ad Age, where she covered some of the more trendy parts of advertising — social campaigns, influencers, the metaverse, etc. An NYU journalism and University of San Francisco grad, she has a history of working at some of the industry’s leading trade publications, including Digiday and Campaign U.S. Her favorite show to stream will always be the nostalgic Friends.
Latest
June 16, 2022Ilyse Liffreing
Brands like Tinder, Pantene, and Oreo show allyship beyond rainbow-washing.
June 8, 2022Ilyse Liffreing
A new study reveals the open internet is capturing three times more attention from consumers than the so-called walled gardens of social media.
May 26, 2022Ilyse Liffreing
The Trade Desk’s lead director of marketplace quality shares insights from her life in tech.
May 19, 2022Ilyse Liffreing
Advances in ad tech and an increase in time spent listening keeps optimism high for a $4 billion 2024 forecast, reports the IAB.
May 12, 2022Ilyse Liffreing
