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George P. Slefo

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The unredacted Texas-led lawsuit alleges that Google doesn’t play fair

October 28, 2021George P. Slefo

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Marketing

From shoppable ads to screens in fridges, here’s what you missed at the DPAA’s digital-out-of-home Video Everywhere Summit

October 14, 2021George P. Slefo

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Marketing

Apple’s latest feature may change OOH advertising — for the better

October 7, 2021George P. Slefo

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Marketing

Walmart headlines Brandweek Conference – and here’s what advertisers need to know

Advertisers are taking notice as the world’s largest retailer closes in on the launch of its very own demand-side platform. 

September 30, 2021George P. Slefo

Ad Tech

Aussie watchdog seeks new powers to level the ad tech playing field

The ACCC chair wants to align new rules with international partners

September 29, 2021George P. Slefo

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Marketing

What does Apple’s iOS 15 update mean for marketers? Three key changes, explained.

How Apple’s iOS 15 update will impact advertisers — as well as what its motivations might be — in plain English.

September 21, 2021George P. Slefo

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