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George P. Slefo

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Media

This upfronts, networks are selling TV measurement

March 30, 2022George P. Slefo

The Current Edition63 Upfronts Year Of Testing 1920x1080 No Logo v1
Marketing

How brands and agencies are spending smarter amid record inflation

March 23, 2022George P. Slefo

The Current Edition60 Rising Inflation 1920x1080 No Logo v4
Marketing

Adobe’s deal with The Trade Desk will cast a spotlight on where the future of data-driven advertising is heading

March 23, 2022George P. Slefo

Media

Here’s what iSpot.TV’s integration with The Trade Desk means for TV advertisers

March 16, 2022George P. Slefo

Innovation

Advertisers stand with Ukraine as ‘the world that brands now occupy is a much more open and honest one’

March 9, 2022George P. Slefo

The Current Edition60 Brands Ukraine 1920x1080 No Logo v2
Marketing

LiveRamp and The Trade Desk plan to partner to bring a new identity solution to Europe. Here’s what it means for both publishers and advertisers.

The new identity solution would meet GDPR standards.

March 1, 2022George P. Slefo

The Current Edition59 UID2in Europe 1920x1080 No Logo v2a
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