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George P. Slefo

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Marketing

BuzzFeed, Forbes, the LA Times just adopted OpenPath. Here’s why the tech product is poised to become the next major innovation in programmatic advertising.

May 5, 2022George P. Slefo

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Marketing

InfoSum zeroes in on identity partnership as brands double down on data collabs

April 28, 2022George P. Slefo

Media

Media buyers strike deals at upfronts as inventory price hikes loom

April 20, 2022George P. Slefo

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Media

Netflix is ‘quite open’ to bringing ads to its platform. Here’s what that means for TV advertisers.

The Trade Desk CEO Jeff Green, advertisers on Netflix’s plans to bring ads to its platform

April 20, 2022George P. Slefo

Marketing

The do’s and don’ts of QR code marketing 

April 13, 2022George P. Slefo

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Marketing

How toymaker Coco Village achieved a 1,000 percent return on ad spend after incorporating UID 2.0

April 6, 2022George P. Slefo

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