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George P. Slefo

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Marketing

Jeff Green on Facebook, identity, and the future of TV

'Television is perfectly fragmented.' The Trade Desk CEO on why this is good for marketers

February 23, 2022George P. Slefo

Marketing

The Trade Desk closes the gap between advertisers and publishers with debut of OpenPath

Reuters, Washington Post, Condé Nast among many who have thrown support behind OpenPath

February 15, 2022George P. Slefo

The Current Edition57 Open Path Announcement 1920x1080 No Logo v1 V3 1
Marketing

Walmart DSP delivers nearly 500 percent ROAS for BIC

February 2, 2022George P. Slefo

Marketing

Google unveils latest cookie replacement. Here’s what marketers are saying.

February 2, 2022George P. Slefo

Media

IAB CEO David Cohen lays down the gauntlet to TV advertisers

‘The way you have done business over the last decade will no longer be valid.'

January 6, 2022George P. Slefo

The Current Edition51 Data Driven Frontier 1920x1080 No Logo v1
Marketing

CES 2022: Key themes and who is — and isn’t — attending Sin City’s technology extravaganza

December 22, 2021George P. Slefo

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