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George P. Slefo

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Marketing

Pandora vet, Lizzie Widhelm, on three changes that will turbocharge programmatic podcast advertising

May 12, 2021George P. Slefo

Media

NewFronts and upfronts move closer together. Here’s what it means for media buyers.

May 5, 2021George P. Slefo

Media

OpenAP wants the TV industry to speak the same language. Here’s why some of the largest agencies and networks are listening.

April 28, 2021George P. Slefo

Media

Peacock, Paramount+ are eating into Netflix’s market share. Here’s what it means for advertisers.

April 20, 2021George P. Slefo

Marketing

A tale of two halves: How marketers spent a record-breaking $140 billion on digital advertising in 2020

April 14, 2021George P. Slefo

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Media

AMC Networks’ contrarian approach to the upfronts pays dividends

April 6, 2021George P. Slefo

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