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Ad Tech

The platforms, policies and innovations driving the next era of ad tech and digital advertising.

Ad Tech

What the Tech is marketing efficiency ratio (MER)?

August 28, 2025John McDermott

Ad Tech

0.1 seconds of your attention, please

August 24

Crawler

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Ad Tech

Curling, crawling and selling the movie

February 9

The Current Crawler Hero Art 1920x1080 Orange Preview Image v1b 1

Ad Tech

Reading the tea leaves at CES

January 9

The Current Crawler Hero Art 1920x1080 Green Preview Image v1b 1

Ad Tech

Slop, the open internet, agentic bits and bobs

December 18, 2025

The Current Crawler Hero Art 1920x1080 Yellow Preview Image v1b

Ad Tech

The trades (almost) wake up to premium media

December 10, 2025

Eye on the news

Marketing

What the Tech are endemic and non-endemic brands in retail media?

July 31, 2023John McDermott

Ad Tech

What the Tech are brands doing about the end of cookies?

July 12, 2023John McDermott

Ad Tech

What the tech is authentication?

June 19, 2023John McDermott

Ad Tech

What the Tech is TV measurement, as opposed to retail media measurement?

June 2, 2023John McDermott

Ad Tech

What the Tech is currency?

May 23, 2023John McDermott

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