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Zharmer Hardimon

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49% of Halloween shoppers start planning before October

Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer runway to influence what shoppers make, buy, eat and wear.

September 1Zharmer Hardimon

Open coconut sitting in the sand with a straw and mini umbrella with a jack-o-lantern face carved into it.

72% of women’s sports fans in the U.S. consume sports content daily

New research reveals where and how the fastest-growing audience in sports engages content.

August 13Zharmer Hardimon

Basketball going into a female symbol-shaped hoop.

83% of global Gen Z fans plan to cheer on the 2026 World Cup

New global research shows younger audiences are gearing up for the 2026 FIFA World Cup, creating opportunities for marketers to connect with fans across live matches and the content surrounding them.

June 11Zharmer Hardimon

A Soccer field with a Z pattern mowed into the grass on a phone

Black Friday offline sales jumped 21% from last year as shoppers sought in-person discounts

December 4, 2025Zharmer Hardimon

The Current Newsletter Edition250 Readout Black Friday Offline Spend 1200px Square v1

Purchase intent jumps 40% when ads appear in premium media vs. alternatives, new study finds

October 15, 2025Zharmer Hardimon

The Current 242 Readout Premium Media 1200x1200px

Sound investment: 78% of advertisers now actively advertise in podcasting

July 28, 2025Zharmer Hardimon

The Current E231 Readout 78percent Podcasting 1200px v1
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