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The results, which The Current got a sneak peek of at Cannes Lions before they are released in the coming weeks, suggest some things both parties can align on: Drop the storytelling, show the numbers and co-create measurement frameworks.
June 24Zac Wang
Young consumers are increasingly making their cultural interests a major part of their identity while their preference for authenticity and skepticism of AI intensifies.
June 24Travis Clark
June 23Vanessa Otero
