Lee Walsh, Uber’s global head of media, offers insights on the company’s brand marketing around its new membership program Uber One, and explains why the company is embracing the upfronts as it moves media spend to connected TV.

Lee Walsh, Uber’s global head of media, on marketing across 10,000 cities

One of the innovators of programmatic advertising talks about the importance of measuring emissions in digital advertising.

5 minutes with Brian O’Kelley

Here’s what it takes to be an award-winning trader

Why traders are the rock stars of programmatic campaigns

The Trade Desk’s lead director of marketplace quality shares insights from her life in tech

Five minutes with: Anna Wolk

It’s a “critical piece of the puzzle, but not the whole story,” he says.

CMO Spotlight: Discovery’s Patrizio Spagnoletto knows how to drive subscriber growth

Brands react to Facebook’s name change to Meta

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers.

The Metaverse – How brands are boldly embracing marketing's new frontier

The new Live Text feature from Apple’s iOS 15 update has potential to change how marketers engage with consumers in areas such as out-of-home (OOH) and digital-out-of-home (DOOH).

Apple’s latest feature may upend OOH advertising — for the better (and not worse)

Apple’s latest feature may change OOH advertising — for the better

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

How streaming is transforming how we watch television.

Streaming

Get the latest marketing news, trends, and insights sent to your inbox.

Stay up to date

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

A spotlight on leaders from across the advertising industry

Leaders

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

Everything digital marketers need to know to make their jobs easier.

Office Hours

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

Not Found

Noel Mack, Gymshark’s chief brand officer, shares the inside story of the brand’s ultra-viral Times Square ad and why community is a key tenet of the fitness brand on The Current Podcast.

The Current Podcast: Gymshark’s Noel Mack

The Trade Desk's General Manager of Data Partnerships, Ben Sylvan, discusses how the largest retailers in the world offer advertising solutions to take the guessing game out of media buying.

Brands waste millions in media spend every year, but they don’t have to work this way

Clever use of data and a willingness to innovate on media mix models paved the way for the winning traders at The Trade Desk’s annual Bid Factor Awards.

How programmatic traders are leaning on first-party data, retail media to create award-winning campaigns

The Trade Desk’s VP of Inventory Development, Will Doherty, argues that SPO is widely misunderstood within the ad tech world and argues that a better understanding of performance SPO can yield a more efficient marketplace for everyone.

Surprise, surprise: Ad tech is overcomplicating SPO. Here’s why it’s simpler than it seems.

Uber Global Head of Media Lee Walsh breaks down why he thinks Uber is the ultimate local product as well as advertising conditions across the globe.

The Current Podcast: Uber’s Lee Walsh

Thailand’s boys love TV drama genre, also known as the Y series, has captured the fascination of a young and diverse fan base, beyond the LGBTQ+ community. Advertisers are just as invested.

Thailand’s 'Y series' is capturing hearts and ad dollars in Asia

Thailand’s Y series is capturing hearts and ad dollars in Asia

An FAQ guide on cryptocurrency including what it is, how it's measured and how marketers can use it as a measurement of value.

What the Tech is currency?

The Trade Desk CRO Tim Sims writes that advertisers are recognizing the data-driven advantages of programmatic CTV for large brand advertisers as comsumers' viewing habits shift.

Television has never been better, especially for advertisers

Addressing the weak spots of cookies through authentication so advertisers can disseminate and measure relevant advertising campaigns.

Why is it imperative we replumb the internet?

For advertisers and publishers, the anticompetitive impact accelerated and became pervasive about seven years ago, with the formation of Alphabet and a re-org. This created an incentive to exploit power, for both engineers and salespeople.

Google’s Evolution from Don’t be Evil to Win at All Costs

Google’s evolution from “don’t be evil” to “win at all costs”

PubMatic CEO Rajeev Goel shares how publishers can get close to buyers, gain transparency and control, and value data privacy.

Why independent ad tech matters now more than ever

What is a walled garden? Walled gardens like Google, Facebook, and Amazon account for the majority of revenue in the digital advertising market. We explain how walled gardens operate differently than the open internet.

What the Tech are walled gardens?

The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.

How first-party data is transforming the open internet

The David and Goliath battle between walled gardens and the open internet wages on. Streaming content, journalism, and retail sites stay up and running in large part thanks to advertising revenue.

Why the open internet is crucial to our everyday lives

How The Trade Desk helps build a more transparent and more efficient internet

What the Tech is OpenPath?

Digital advertising is stuffed full with esoteric verbiage. The Current is making it more digestible.

What the Tech are DSPs, SSPs, and DMPs?

Impacted by the WGA writers’ strike, this year’s upfronts are a less-than-glitzy affair, but behind the scenes, the deal-making is changing to accommodate the new realities of the connected TV streaming marketplace.

This year’s upfronts were already in flux. Then came the writers’ strike

This year’s upfronts were already in flux. Then came the writers’ strike.

As the upfronts continue to evolve, thanks to the growing scale of streaming consumption, agencies and publishers are prioritizing programmatic buying and selling this season.

‘A seat at the table’: Why programmatic deals are coming to the fore at the upfronts

Some of the country’s top TV leaders see a unique opportunity for advertisers as CTV grows but linear viewing remains relevant.

Canada’s biggest broadcasters on the future of CTV

The first U.S. writers’ strike in nearly two decades could impact some streaming platforms — including CTV and OTT offerings — sooner than others.

Hollywood writers are striking. Here’s what that means for the streaming TV boom

Netflix aims to get tougher on password sharing and improve its advertising tier in order to grow revenue in the CTV space.

Netflix bets on ads for long-term growth

As economic uncertainty and the potential for a recession looms, many brands, agencies, and advertisers are leveraging the power of BVOD alongside technology and data to make informed buying decisions.

As economic uncertainty and the potential for a recession looms, many brands, agencies, and advertisers are leveraging the power of broadcast video on demand (BVOD) alongside technology and data to make informed buying decisions.

The power of BVOD, ad allocation, data and more from The Future of TV Advertising event in Australia

The new Max appears to be gearing up to compete head-on with Netflix’s offering in the streaming and CTV space.

The new HBO Max looks a lot like Netflix — and that may be the catalyst to help them win

Retail marketers are not afraid to throw out the playbook as they navigate an increasingly chaotic world.

European retail brands pivot messaging, lean on retail media amid inflation worries and tech upheaval

The evolution of streaming and the rise of AI were the hottest topics from one of the ad industry’s biggest week.

CTV and AI dominated conversations at Advertising Week Europe

Programmatic advertising is premiering in movie theaters. It’s just one example of how digital out-of-home ads are exploding in growth.

Movie theater screens are the latest to get a digital makeover

Generative AI, retail media, and ethical marketing dominated the conversation in Hamburg.

The three hottest advertising trends from OMR, Germany’s festival of marketing innovation

Weather plays a major role in our moods and our buying decisions. Marketers can use weather data to plan their campaigns and target more precisely.

Cloudy with a chance of engagement: How brands use weather signals to enhance advertising campaigns 

NPR’s Executive Editor discusses the news media’s relationship with Elon Musk’s Twitter, and more.

Why NPR’s decision to leave Twitter signals a new era for news publishing

Advertisers woke up to emails stating they will have to pay to play

Advertisers and brands sound off on Twitter’s new verification rules

Robert Lambrechts, chief creative officer at ad agency Pereira O’Dell, goes in-depth on creativity versus leadership and how AI is impacting the ad world.

The Current Podcast: Pereira O’Dell’s Robert Lambrechts

The jewelry company’s SVP of marketing and e-commerce goes into why the brand is such a hit with Gen Z, prioritizing sustainability and diamonds on the blockchain.

The Current Podcast: Brilliant Earth’s Lisa Perlmutter

Ajinkya Joglekar, Sling’s SVP of marketing, breaks down fragmentation in streaming measurement and why giving customers flexibility is paramount.

The Current Podcast: Sling’s Ajinkya Joglekar

Edward Jones’ Chief Experience, Brand, and Marketing Officer Tim Rea talks about brand purpose and how to craft a national vs. local marketing strategy.

The Current Podcast: Edward Jones’ Tim Rea

Kroger SVP of Retail Media Cara Pratt talks about why retail media is the new darling of digital advertising and how to offer value to shoppers hit by inflation.

The Current Podcast: Kroger’s Cara Pratt

Stephanie Hoppe, chief marketing officer of Cicis Pizza, joins The Current Podcast to talk about reviving the company’s brand image and getting into TikTok.

The Current Podcast: Cicis Pizza’s Stephanie Hoppe

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 