Tech giants jostle for AI dominance, while advertisers juggle even more channels.

nAI, CTV and FAST: A new era of digital advertising takes shape at DMEXCO

AI, CTV and FAST: A new era of digital advertising takes shape at DMEXCO

General Motors’ lead of diverse media strategy and investment says that one day, she would like diversity ad spend to simply be part of how companies look at their overarching media strategies, instead of existing as a line item.

GM’s Brianne Boles-Marshall is on a mission to support Black-owned media

The Guardian US has increased its ad revenue 42 percent year over year. Luis Romero, the head of sales in North America, shares insights into his strategy: branded content, green ad dollars, and leaning into lifestyle/sports coverage.

The Guardian U.S.' SVP of ads on brand strategy, green ad dollars, and soccer

The Guardian US' SVP of ads on brand strategy, green ad dollars, and soccer

Marketers should be asking themselves the hard questions as they consider new channels, says Johnson & Johnson’s Andrew Jude Rajanathan.

Johnson & Johnson's EMEA media lead on how the consumer health giant is approaching marketing as inflation bites

Lee Walsh, Uber’s global head of media, offers insights on the company’s brand marketing around its new membership program Uber One, and explains why the company is embracing the upfronts as it moves media spend to connected TV.

Lee Walsh, Uber’s global head of media, on marketing across 10,000 cities

One of the innovators of programmatic advertising talks about the importance of measuring emissions in digital advertising.

5 minutes with Brian O’Kelley

Here’s what it takes to be an award-winning trader

Why traders are the rock stars of programmatic campaigns

The Trade Desk’s lead director of marketplace quality shares insights from her life in tech

Five minutes with: Anna Wolk

How streaming is transforming how we watch television.

Streaming

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

The Hollywood strikes could disrupt the availability of premium inventory in 2024 and cause implications for TV ad buyers.

The Hollywood strikes could disrupt the availability of premium inventory next year. But who stands to lose and gain?

Programmatic advertising’s granularity and low price volatility entice travel brands.

CTV, first-party data breathe new life into post-pandemic travel advertising

The Current Report breaks down Disney and Charter's new carriage agreement and what this new partnership could mean.

The Current Report: Disney-Charter agreement signals the future of TV

GroupM’s “This Year Next Year” report reveals predicted 10.4 percent surge in connected TV (CTV) and subscription video on demand (SVOD) expenditure. India emerges as a front-runner in the ad revenue boost. 

By 2028, CTV ad revenue is predicted to soar by 10.4 percent worldwide

Streamers expand offerings and embrace new strategies to capture younger fans.

Sports streamers adapt strategies to cater to younger audiences’ short attention spans

As ad-supported streaming expands, cable operators and content owners can help each other succeed.

Disney-Charter deal signals next evolution of linear TV and streaming

The NFL is leading the way among pro sports leagues in embracing connected TV (CTV) and digital channels to better reach its audience.

How the NFL is charting its future in the digital age

A spotlight on leaders from across the advertising industry

Leaders

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 