Clean rooms are a hot topic, but U.S. brands need to make sure they have certain practices in place before jumping into the trend.

What every brand needs to know before jumping into clean rooms

Advertisers are turning to identity solutions such as Unified ID 2.0 (UID2) as global media companies like Disney open their platforms to advertisers, and are seeing significant improvements in targeting quality.

How UID2 helped Unilever find its audience across Disney 12 times more effectively than traditional identifiers

The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.

How first-party data is transforming the open internet

The David and Goliath battle between walled gardens and the open internet wages on. Streaming content, journalism, and retail sites stay up and running in large part thanks to advertising revenue.

Why the open internet is crucial to our everyday lives

The new DMA law introduces new data-sharing obligations that are meant to enhance the competitiveness of the market, while the new DSA law tackles illegal content.

How new EU data laws will impact marketers

FuboTV credits the immense growth it has seen recently to UID2

FuboTV boosts ad revenue thanks, in part, to Unified ID 2.0

Procter & Gamble is the latest to express its support of Unified ID 2.0

P&G joins others in supporting Unified ID 2.0 to help improve the consumer ad experience

The demand-side platform announces support for UID2

MediaMath Chief Partnerships Officer on UID2 and the future of internet identity

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How streaming is transforming how we watch television.

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Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

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Emma Shepherd

VP Inventory Development, The Trade Desk

Will Doherty

Clever use of data and a willingness to innovate on media mix models paved the way for the winning traders at The Trade Desk’s annual Bid Factor Awards.

How programmatic traders are leaning on first-party data, retail media to create award-winning campaigns

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 