Here’s why the U.S. Department of Justice is suing Google, and what it means for advertisers.

What advertisers should know about the Google trial that could reshape the internet

Bacardi, Aller Media, and OneFootball among leading firms supporting cookie alternative.

Alternative ID solutions are gaining ground in Europe, as major brands back EUID

Five years on, the landmark legislation has reshaped advertising. But new challenges, brought on by AI, loom.

British advertising leaders on 5 lessons from 5 years of GDPR

Clean rooms are a hot topic, but U.S. brands need to make sure they have certain practices in place before jumping into the trend.

What every brand needs to know before jumping into clean rooms

Advertisers are turning to identity solutions such as Unified ID 2.0 (UID2) as global media companies like Disney open their platforms to advertisers, and are seeing significant improvements in targeting quality.

How UID2 helped Unilever find its audience across Disney 12 times more effectively than traditional identifiers

The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.

How first-party data is transforming the open internet

The David and Goliath battle between walled gardens and the open internet wages on. Streaming content, journalism, and retail sites stay up and running in large part thanks to advertising revenue.

Why the open internet is crucial to our everyday lives

The new DMA law introduces new data-sharing obligations that are meant to enhance the competitiveness of the market, while the new DSA law tackles illegal content.

How new EU data laws will impact marketers

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

How streaming is transforming how we watch television.

Streaming

Premium

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

A spotlight on leaders from across the advertising industry

Leaders

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

CEO, Founder & Chairman, The Trade Desk

Tech giants jostle for AI dominance, while advertisers juggle even more channels.

nAI, CTV and FAST: A new era of digital advertising takes shape at DMEXCO

AI, CTV and FAST: A new era of digital advertising takes shape at DMEXCO

The Hollywood strikes could disrupt the availability of premium inventory in 2024 and cause implications for TV ad buyers.

The Hollywood strikes could disrupt the availability of premium inventory next year. But who stands to lose and gain?

Programmatic advertising’s granularity and low price volatility entice travel brands.

CTV, first-party data breathe new life into post-pandemic travel advertising

The Current Report breaks down Disney and Charter's new carriage agreement and what this new partnership could mean.

The Current Report: Disney-Charter agreement signals the future of TV

GroupM’s “This Year Next Year” report reveals predicted 10.4 percent surge in connected TV (CTV) and subscription video on demand (SVOD) expenditure. India emerges as a front-runner in the ad revenue boost. 

By 2028, CTV ad revenue is predicted to soar by 10.4 percent worldwide

Streamers expand offerings and embrace new strategies to capture younger fans.

Sports streamers adapt strategies to cater to younger audiences’ short attention spans

As ad-supported streaming expands, cable operators and content owners can help each other succeed.

Disney-Charter deal signals next evolution of linear TV and streaming

The NFL is leading the way among pro sports leagues in embracing connected TV (CTV) and digital channels to better reach its audience.

How the NFL is charting its future in the digital age

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 